Driven By Champions, Golf’s Newest Innovation…The Vertical Groove Driver

John Daly Uses Vertical Groove Driver

Sometimes the simple solution has the biggest impact on your game. That is certainly the case for two-time Major Champion, John Daly, who captured his first professional victory in 13 years using the new Vertical Groove Driver.

Backed by a technological innovation in arguably the most important golf equipment category, it took less than 6-months for the Vertical Groove Driver to impact the professional tours. In fact, at the same time Daly was capturing the PGA TOUR Champions’ 2017 Insperity Invitational in May, 2016 Senior PGA Champion Rocco Mediate led the field in driving accuracy at more than 90%.

What is the common denominator you may ask? Both Daly and Mediate, along with a stable of big name players on the PGA TOUR Champions, are teeing off with the world’s only driver with vertical grooves on the club face. As golfers continue the search for the magic formula that will deliver more distance and better accuracy, vertical groove technology is making a difference for golfers of all skill levels, from amateurs to tour pros.

The Vertical Groove Driver, which conforms to the rules of golf, and can be used in all competitions, offers a simple, yet demonstrably different solution for golfers. The signature design element – vertical grooves on the club face – causes less spin at impact forcing a tighter dispersion and, on average, up to 40% straighter ball flight, and up to 10 yards further in distance.

“Putting the Vertical Groove Driver in my bag has really helped my game and my overall confidence,” said Daly. “I’m hitting more fairways, which means I’m in better position to attack my approach shots. The sound and feel at impact is what I want in a driver, and I’m thrilled to be back in the winner’s circle as I’m hitting the ball more consistently than ever off the tee.”

“To have multiple players using our product and winning on the PGA TOUR Champions, just a few months after launch, is incredible,” said Jeff Barry, CEO, Vertical Groove Golf. “This is just the beginning, as John’s win continues to encourage other professionals and amateurs to try this product, as they see the positive impact it’s having on his performance.”

The 450cc Vertical Groove Driver, which has a suggested retail price of $399.99, is available in both right and left handed models, and is offered in 8, 9.5, 10.5 and 12 degree lofts (right) and 9.5 and 10.5 degree lofts (left). It comes with a full range of Aldila premium grade, tour-proven aftermarket NV2K series shafts as standard, and the available flexes include: 45 gram L (Ladies), 50 gram A (Senior), 55 gram R (Regular), 65 gram S (Stiff) and 65 gram X (Extra-stiff). Alternative shaft options from Fujikura, Mitsubishi and Aldila are available, as well as customization options for all golfers.

At a length of 45.5 inches, the Vertical Groove Driver provides an optimum launch angle while maximizing carry distance and ball speed for many players. It is equipped with Golf Pride Tour Velvet grips in standard, midsize and oversize models.

“The Vertical Groove Driver is still in its launch phase, but the traction and success we have gained so quickly on the professional level has truly helped to validate the performance attributes of vertical groove technology,” said Rubin Hanan, Managing Partner/COO, Vertical Groove Golf. “Amateurs at all levels can benefit from the Vertical Groove Driver.”

The Company plans to introduce line extensions, including fairways and hybrids in the fall 2017. More information on the Vertical Groove Driver is available at or via social media profiles on Facebook and YouTube at Vertical Groove Golf, and @vertgolf on Twitter