Despite reports in some areas that golf is in a bit of a lull, business has remained brisk at Golfers’ Warehouse locations in New England.
The flagship Golfers’ Warehouse store in Hartford, Ct. and outlets in the Boston area (three stores) and in Cranston, R.I. are busy, says Michael Britt, eastern regional manager for The Golfers’ Warehouse/World Wide Golf Shops.
“Business has been very good in 2017,” said Britt. “March was the only month that it was subpar do to wintry weather. It seems like golf is healthy in New England.”
Britt said he has seen a “strong driver and putter year” for Golfers’ Warehouse. “There’s a lot of exciting new products out there this year, maybe the best all around year that I can remember from head to toe with equipment.” Callaway and TaylorMade have been the most dominant brands in 2017. Callaway’s Epic woods have been selling tremendously all year and golfers are seeing amazing gains in distance. TaylorMade may have the strongest complete line up of clubs that I have seen in quite some time. The Spider putter and TP5 golf balls have a lot of momentum right now and the M Family of metal woods are fantastic clubs with many options available.”
A strong suit of Golfers’ Warehouse stores is their club fitting capacity and expertise. “Club fitting is vital nowadays to find the right club for a player’s game,” said Britt. “There are so many shaft options and shaft/head combinations out there that it makes club fitting a must. This is something that we always do free of charge at Golfers’ Warehouse and suggest customers never purchase a club or set without consulting an experienced club fitter first.”
Golfers’ Warehouse is under the “World Wide Golf Shops” umbrella, which includes Roger Dunn, Golfers’ Warehouse, Golf Mart, Uinta Golf, Edwin Watts Golf shops and Vans Golf shops.
Golfers’ Warehouse locations have become famous for the scope of their inventory, their staff’s helpful and knowledgeable service, and interactive displays, where customers can feel at ease trying out equipment or browsing through the newest apparel and other golf-related items.
Golfers’ Warehouse 90-Day Satisfaction Guarantee exchange policy remains in place, and as a major factor in continued consumer approval ratings. It’s pretty simply: If for any reason the buyer is not completely satisfied with a product that is purchased from Golfers’ Warehouse within a 90-day time period, the customer can return the equipment for a replacement or full store credit. The store used to allow people to demo equipment before they purchased, but felt the 90-day Satisfaction Guarantee is much more helpful to the customer.
Britt believes consumers will continue to be attracted to Golfers’ Warehouse because the stores are enjoyable places, where one can shop and revel in the world of golf.
“We want people to have fun when they come in, grab a putter and try it out on the practice green, and get onto launch monitors and see how their golf ball reacts when hit.” He added that there will be some store renovations coming later in the year.
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