A commitment to taking care of the consumer first and to growing presence on the professional tours is leading the way for the 32-year-old company
You’ve probably noticed that there is a ton of buzz circulating around the long-time golf manufacturer Tour Edge lately.
Here is a company that has always prided itself on offering the best performance and technology to price ratio in golf, following their company tagline of Golf’s Most Solid Investment to a tee.
But something has changed with today’s Tour Edge. And it’s leading Tour Edge to thrive in the current golf market conditions. Two straight years of growing by over 30% has allowed Tour Edge to surpass some major brands in off-course sales. In some cases, Tour Edge is now a Top 5 selling manufacturer in major off-course categories like metalwoods, irons and putters.
The 32-year old American owned and operated company is now defining their niches and target markets even more for each different product they offer.
Their key to success has been offering a different club for every level of golfer and selling golf clubs to each level under three distinct brand names: Exotics, Hot Launch and Bazooka.
Exotics products bring futuristic technologies to the marketplace with tour preferred designs and smaller production runs. Exotics clubs utilize higher-grade, avant-garde materials and manufacturing methods that have led Exotics to establish itself as a leader in quality craftsmanship and to redefine what is possible in golf club performance.
Hot Launch has forged a name for itself as a producer of high-quality premium game improvement golf clubs from driver to wedge. Hot Launch has proven to provide the greatest custom fit value in golf and includes an unprecedented guaranteed 48-hour custom fit delivery program.
Bazooka represents the absolute best value available in golf, offering advanced players, beginners, women and juniors the best in playability and affordability.
Exotics is making headlines this year on the PGA Tour Champions. Tour Edge signed a staff of nine Exotics CBX hybrid players in 2018 that includes some of the best golfers in the world.
All in all, Tour Edge has attracted over 46 different players to play their equipment on the PGA Tour Champions since they launched the Exotics CBX line of metalwoods to the tour in October of 2017.
This has led to Exotics ranking as the #1 hybrid model in play at the Senior PGA Championship and to a serious hot streak: 5 victories and 9-runner up finishes after 22 events played on PGA Tour Champions so far this year. That accounts for a 1st or 2nd place finish in 68% of all the Champions events played this season.
On top of the five victories and nine runner-up finishes, players using Tour Edge clubs have earned 28 Top 5 finishes and 49 Top 10 finishes in 22 events played this season on the PGA Tour Champions.
Seven Exotics staff players currently rank in the Top 35 of the Charles Schwab Cup money standings, including McCarron in 2nd, Tim Petrovic at 10th, Lehman at 16th, Bryant at 20th, Mediate at 26th, Duffy Waldorf at 29th and Scott Dunlap at 32nd.
The buzz doesn’t stop there.
In September of 2018, Tour Edge announced their new Exotics line that will start shipping in November. The Exotics EXS driver, fairway metal and hybrid all feature a myriad of game-enhancing innovations that has led Tour Edge to market the EXS line with the tagline Pound for Pound, Nothing Else Comes Close.
For example, the loaded-with-technology EXS driver features a Flight Tuning System (FTS) that includes two interchangeable weights, an adjustable hosel that allows for plus two or minus two degrees in loft, RollFace Technology for an expanded sweet spot, Dual Carbon Fiber placement for ideal weight distribution and a new and improved SlipStream™ Sole for faster clubhead speed.
“This is the most technology we’ve ever been able to fit into a design and each one works in concert with one another to provide the best performing driver possible, said Tour Edge President, founder and Master Club Designer David Glod. “The shapes are beautiful and we utilized only the finest in materials and components. I believe that at the aggressive price point that we are offering, the EXS driver will have its highest impact on the driver market over any other previous Exotics release.”
Their aggressive price points ($299.99 for the Exotics EXS driver, $229.99 for the EXS fairway metal and $199.99 for the EXS hybrid, all for clubs that feature a genuine Mitsubishi Tensei shaft that retails for $140 on its own!) and Tour Edge’s plans to advertise the Exotics EXS line heavily on the Golf Channel and across the golf industry media will ensure that the latent consumer demand for this type of product is met.
The recent increase in retail price across the premium hardware market has left a significant hole in the market for discerning golfers who seek high-quality, high-performing product, but are constrained by budget. Research show golfers like these are deferring product purchase as a consequence of higher prices and this latent demand is costing the industry sales. Exotics EXS services this latent demand by delivering a high-technology, great-performing solution at a price that allows savvy consumers access to the latest technology.
The other big focus that Tour Edge is investing into with HL3 is the custom fitting market. Their unprecedented 48 HOUR DELIVERY GUARANTEE all custom order HL3 clubs are guaranteed to be delivered within 48 hours!
Tour Edge has seen tens of thousands of golfers take advantage of their 48-hour guaranteed shipping so far this year, making it one of the most successful custom fitting initiatives ever implemented by a manufacturer.
All Exotics and Hot Launch clubs are hand-built in the United States and every Tour Edge club comes with a Lifetime Warranty and a 30-day play guarantee. These are programs no one else in golf offers with their golf clubs.
One thing is for sure, Tour Edge just does things differently from other club makers. Their commitment to making the best performing golf clubs for every player type is leading the way for them. The future certainly looks bright for Tour Edge based on their new product offerings for 2019 and beyond. We can’t wait to see what they are cooking up next!
For more information on Tour Edge, visit their website at