CHICAGOLAND BASED TOUR EDGE CONTINUES TO TAKE OFF AND ITS TOUR-WINNING EXOTICS LINE IS LEADING THE WAY
Tour Edge followed up a banner year in 2018 in which they saw their best sales and best market share numbers in company history, their most wins on the PGA Tours in a year (7 wins), their driver winning the Women’s World Long Drive Championship for the 2nd time, their most aggressive advertising and consumer awareness to date and extreme growth with their top partners that led to a third straight year of hand-over-fist growth.
These are no easy tasks for a company who has been at it for 33 years.
So what’s in the water over at Tour Edge? And what do they have in store for 2019? Let’s take a closer look.
“It used to be that we would say that we were a Top 10 manufacturer in almost every club category, but our recent growth has led us to leap-frog some long standing entities to where we can confidently say that we are a Top 6 or 7 golf club manufacturer,” said Tour Edge President David Glod.
The new Exotics CBX 119 fairway woods and hybrids that Tour Edge launched in Orlando are considered to be the best of the best in metalwoods for better players seeking distance and low-spin. The Exotics EXS line that launched in November is what Tour Edge is calling ‘the Everyman’s Exotics.’ They consider this line of clubs to be pound for pound the best golf clubs in technology, performance, price, quality of materials and craftsmanship in the market place today.
Tour Edge started off the 2019 season with a win by their staff player Tom Lehman. When Lehman opened up the 2019 PGA Tour Champions season with a victory at the Mitsubishi Electric Championship at Hualalai, he did so with the brand new Exotics CBX 119 hybrid and a #2 Exotics CBX Iron-Wood by Tour Edge in the bag.
Tour Edge announced that Lehman officially signed a deal to wear a Tour Edge Exotics logo on his chest, to carry an Exotics CBX 119 staff bag and to play their Exotics metalwoods just a few days before the season-opening win.
Lehman will be joined by Scott McCarron, the #2 ranking player on the PGA Tour Champions in 2018, who signed a deal with Tour Edge to play Exotics and to have the Tour Edge Exotics logo on his sleeve. Tour Edge has also signed Tim Petrovic and Duffy Waldorf to deals in 2019 to wear Tour Edge Exotics headwear and play their clubs.
All in all, Tour Edge attracted over 60 different players to play their equipment on the PGA Tours in 2018.
Their Exotics CBX line of tour preferred fairway woods, hybrids and iron-woods received numerous national awards including the “Most Wanted Fairway Wood of 2018” by world-renowned golf website My Golf Spy.
Now they have launched the new versions of CBX with the CBX 119 fairway woods and hybrid that Lehman recently won with.
The new Exotics CBX 119 continues the CBX technology of a Titanium face combo brazed onto a stainless steel body in conjunction with a carbon fiber sole. This remains the only design to ever incorporate Titanium, steel and carbon and the hybrid remains the only Titanium faced version in golf. The new CBX 119 features new shapes based on tour player feedback like more compact heads with deeper faces and shorter heel to toe ratios.
Master club designer and President of Tour Edge David Glod was able to save more weight through the use of more carbon fiber on the sole, giving these clubs already known for their spin-killing properties even less spin. He was also able to raise the MOI on the both the fairway and the hybrid by widening the Speed Ramp Sole on the sole of the club by 15%.
The other new Exotics, the Exotics EXS line, is loaded with technology and innovation at prices designed to be the best bang for your buck in golf in the ultra-premium sector.
The EXS driver, fairway metal and hybrid all feature a myriad of game-enhancing innovations. For example, the loaded-with-technology EXS driver features a Flight Tuning System (FTS) that includes two interchangeable weights, an adjustable hosel that allows for plus two or minus two degrees in loft, Roll Face Technology for an expanded sweet spot, Dual Carbon Fiber placement for ideal weight distribution and a new and improved SlipStream™ Sole for faster clubhead speed.
“This is the most technology we’ve ever been able to fit into a design and each one works in concert with one another to provide the best performing driver possible, said Tour Edge President, founder and Master Club Designer David Glod. “The shapes are beautiful and we utilized only the finest in materials and components. I believe that at the aggressive price point that we are offering, the EXS driver will have its highest impact on the driver market over any other previous Exotics release.”
Their aggressive price points ($299.99 for the Exotics EXS driver, $229.99 for the EXS fairway metal and $199.99 for the EXS hybrid, all clubs that feature a genuine Mitsubishi Tensei shaft that retails for $140 on its own!) and Tour Edge is currently advertising the Exotics EXS line heavily on the Golf Channel and across the golf industry media to create even more brand awareness than it has ever received.
All signs point to another banner year for Tour Edge, with their new Exotics products leading the way on the professional tours and in the marketplace.
For more information on Tour Edge and to find a local Tour Edge dealer, visit their website at www.touredge.com.