TopGolf, Edison, New Jersey


Where Golf Meets a Night Out on the Town

The exterior façades of Topgolf facilities light up like a Vegas nightclub, asking customers to come in and enjoy swinging a golf club, playing games and much more inside spacious interiors.

Sure, Topgolf is about golf as the facilities boast super hip individual hitting bays that provide feedback to golfers and a dynamic range. You can work on your game if you want to get serious, or merely enjoy the company of friends playing games within your own comfortable space.

“Topgolf is everyone’s game,” said Jenna Fleck, Marketing Manager for Topgolf Edison (there’s also a Topgolf in Mount Laurel, N.J.). “Whether you are an avid golfer, a family of five, or just looking for a fun night out with friends, Topgolf is the spot. We are a full entertainment facility, complete with a full restaurant and bar, as well as an interactive driving range were our micro chipped golf balls keep your score! We offer corporate and social events, as well as lessons from our Director of Instruction.”

Now headquartered in Dallas, Tx., the Topgolf technology was developed in Watford, England between 1996 and 2001 by twin brothers Steve and Dave Jolliffe. The idea for Topgolf came when the two brothers were practicing their swings on a driving range and began thinking of different ways they could improve their experience. The Jolliffes formed a company called World Golf Systems (WGS) and installed the technology in a driving range in Watford, England in 2001. WGS sold the range and licensed the technology to a UK development company, Baydrive. Baydrive developed two additional UK sites. The original idea, however, for a casual golf and bar/dining experience came from Barry Cumbie and Mark Murray, while attending college at Auburn University.

The business that is today known as TopGolf emerged from Golf Entertainment International (GEI), the US licensee. This company was established in London in 2006 to create a compelling customer experience and to bring the technology and the experience to the United States. GEI was formed by Richard Grogan, David Main and Eric Wilkinson. GEI transformed the early Topgolf experience to also include food, drinks, music and new games. GEI developed its first sites in Alexandria, Va., Dallas, Tx. and Chicago, Il.. It then acquired both World Golf Systems and the UK licensee. GEI changed its name at that point to name of the game: TopGolf.

1013 US-1, Edison, NJ 08817

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John Torsiello is Editor of Golfing Magazine New England and an Associate Editor for Golfing Magazine New Jersey-Eastern Pa. He lives in Torrington, Connecticut and part-time in Mount Pleasant, South Carolina. John has written extensively about all aspects of the golf industry for a number of national and other regional publications. He has won over two dozen awards for his writing,