Whiskers golf shoelaces are now available in new colors depicting high school and college teams as back-to-school shopping heats up.
Schools within powerhouse ACC, Big 10, Big 12, Pac 10 and SEC athletic conferences, as well as most high schools coast-to-coast, are represented with golf shoelaces in more than 70 patterns and solids. Laces are also constructed to fit unique configurations of athletic shoes and sneakers.
Whiskers’ All-Pro, sustainable fabrications make for even greater durability. Made in the U.S.A., laces come in a single pair ($15), mix-and-match three packs ($40) and “fivers” ($60).
“Golfers, athletes of multiple sports, students and fans bleed their school colors,” says Kyle Groth, CEO of Whiskers. “Our laces add noticeably subtle pop to their shoes, so they’re in full, self-expression spirit from head to toe.”
Stylistically coordinated with on-trend footwear, apparel and accessory brands, Whiskers laces are crafted with ultra-sturdy poly-nylon tech weave and high-grade aglets. They come in multiple shapes and lengths, and slide seamlessly into eyelets in adidas, FootJoy, New Balance, Nike, Puma, Skechers, Under Amrour and other brands.
Part of Whiskers’ meteoric rise in the fashion accessories category is its dominance on golfers’ feet, including rapid adoption on PGA and LPGA tours. During any given tournament, up to 75 players – including major winners, Ryder Cup players and superstars of all ages – sport Whiskers laces.
Online, in-store and gift sales of golf and athletic laces are on pace to double in 2023 over prior year.
Founded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces a la carte. Led by serial entrepreneurs and veterans of Nike and Crocs, the company is rallying off a growing behavior of self-expression, color pops and Made-in-the-USA preference. Disrupting the status quo of ordinary shoelaces, Whiskers boasts more than 70 colors and patterns for men’s and women’s sneakers, casual and dress shoes, boots and golf shoes. Made of ultra-durable poly-nylon weave with an appropriate amount of stretch, high-grade aglets withstand tough conditions and are slim wrapped to fit skinny eyelets. At $15 for one pair, $40 for a set of three and $60 for a “fiver,” Whiskers is affordable luxury. The company also manufactures socks in colors and designs matching the laces.