“As Forgiving as They Come”
Batavia, Illinois headquartered Tour Edge Golf has emerged as one of the golf industry’s most notable up and coming brands. They’re a brand that has continually developed and brought to market premium golf products that you may not consider because they don’t offer huge endorsement dollars to tour professionals. For this reason, their exposure to serious and recreational golfers alike causes Tour Edge Exotics to come up a little short from a market share perspective. Yet, with all of this said the brand has seen increased and record-setting profits over the last several years.
A quick dive into their history shows us that Tour Edge Golf Founder and President David Glod started the company back in 1986. Several years later, Tour Edge Golf introduced its original “Combo Brazed” metalwoods and in case you were unaware, that golf club had a bit of a “cult” following. A fairway wood that produced distance that golfers typically saw with their driver. The hype then was real and well-warranted.
As far as I’m concerned, Tour Edge Golf Exotics really got themselves kick-started in 2019 with their Exotics EXS range of products. That was when Tour Edge Golf announced to the golfing world that you could develop products that were second to nobody. All the whilst using premium components and top-shelf R&D all without producing a premium price tag. Refreshing, considering where the price of golf equipment was and continues to trend. Tour Edge Golf’s “stock” continued to increase and trend upward the following year in 2020 with the Exotics EXS 220, and again in 2021 with the Exotics 721 range.
*** Editor’s Note: Just to clarify, Tour Edge Golf does have a range of products geared more towards recreational players. This line-up is called the Tour Edge Golf Hot Launch series. Even though they share similar product monikers they are different.
The Exotics 721 series was a bit of a juggernaut. You started to see more and more players across the worldwide tour’s (PGA TOUR Champions in particular) gaming the brand. In 2021, John Daly quietly played the Exotics C721 irons. But the big signing for Tour Edge Golf happened when living legend, Bernhard Langer, signed a multi-year deal to play the Exotics brand.
2022 brought more excitement to the Tour Edge Golf stable. Both Alex Cejka and Canadian Mike Weir next signed multi-year deals to play Exotics. Mike Weir was of special interest because he was previously with TaylorMade Golf, a brand that he was with for as long as I can remember. A noteworthy signing because now there was a “lefty” in their midst which would hopefully create more offerings for those on “that” side of the golf ball. One of the complaints that I’ve received in the past has been the lack of love shown to left-handed players. Also, seeing that Canadian golf retail giant Golf Town is a sponsor of Mike Weir, maybe that would mean more Exotics brand exposure north of the “49th Parallel”. For the record, I have never seen an Exotics product in a Golf Town.
What drove the likes of 2003 Masters Champion Mike Weir to choose to play Exotics when he could have signed with anyone? The answer lies within Exotics 722 Series.
For 2022, the entire Exotics line-up comes in two options and with it, a question for golfers. “Are you an E or C?”. Where the “C” or “Competition Spec” product range targets the “better player” because it has attributes that the better player looks for (lower spin and smaller footprints) the “E” or “Extreme Spec” offers golfers more forgiveness and easier to hit and launch products. Some of the features of the Exotics E722 driver include…
