The 73rd PGA Merchandise Show is complete with attendance topping over 40,000, and exhibitors totally over 1,200 included a plethora of simulators, game enhancement products, an array of apparel choices, and AI-driven technology in nearly every segment of the industry. I have attended 33 of these golf industry merchandise shows and each one always a breakthrough product or two. If you could imagine it, then you could probably find it on the show floor full of products that ranged from the sublime to the ridiculous. Here are a few of the products that caught my eye.
SHOT SCOPE LM1 LAUNCH MONITOR
One of the most popular items at the PGA Show were launch monitors. Our favorite was the Shot Scope LM1 launch monitor at only $200.
The LM1 is a portable training device designed for golfers looking for simple and accurate data. The LM1 provides golfers with five key metrics that will help improve your practice sessions; club speed, ball speed, smash factor, carry distance, and total distance.
Quick and easy to set up, the LM1 can be used indoors or outdoors, on the driving range, in a practice net or on the course, ensuring you can dial in your distances wherever you practice. Test and measure how fast you are with the dedicated speed training mode, which works with clubs and speed sticks.The LM1 displays all the metrics you need to improve your game. With simple button navigation, multiple practice modes, and up to 5 hours of battery life, the LM1 is designed for convenience and versatility. Simply place the device 5ft behind the ball and start hitting.
$199, https://shotscope.com/us/
Bushnell Tour V7 Shift
The new Tour V7 Shift, a next-generation laser rangefinder that introduces Slope First Technology, an all-new display innovation designed to give golfers the most important number first. Combined with a state-of-the-art dual-color OLED display and Link-Enabled MyBag “play as” distances and club recommendation capability, the Tour V7 Shift delivers faster decision-making and unmatched confidence from tee to green.
Built on patented Slope Technology trusted by 99% of PGA Tour players, Slope First Technology displays the adjusted distance in green directly in the display, giving golfers immediate clarity on how elevation affects their shot. By presenting the compensated yardage first in the player’s line of sight, golfers naturally anchor their club selection and shot strategy around this Slope compensated, play as number. See the green, trust the green, and swing with confidence.
A new Yardage Range Recall function allows players to quickly confirm the last ranged distance with a simple press of the mode button, ideal during practice sessions or when double-checking yardages on course.
$399.99
Cyber Push+ Cart
We are big fans of the Alphard Cybercart however those not wanting to spend the money on a remote controlled electric cart, Alphard introduced the Cybercart Push+, a world-class manual push cart engineered for exceptional stability, effortless glide, and long-term innovation. The foundation of the cart is the same as the electric Cybercart. It’s the ONLY manual cart on the market that can be upgraded to a full electric Cybercart with the additional purchase of the Cybercart Push+ upgrade kit. This cart retails at $299 and is available at https://alphardgolf.com/products/cybercart-push.
TRUE Antigravity Shoe
The TRUE Antigravity shoe caught our attention because of the technology put into making a truly comfortable golf shoe for walking the course. At its core is TRUE’s new Pebax® Superfoam midsole, delivering a rare combination of featherweight cushioning, explosive rebound, and long-term resiliency. The result is a low-compression ride that feels effortless underfoot while maintaining structure and energy return throughout an entire round—or a full day off the course.
Available beginning in March in men’s and ladies sizes. This shoe retails at $199, visit www.truelinkswear.com.
SKECHERS FLOW SI – TWIST-FIT
Skechers golf shoes are among the most comfortable shoes in golf. This year they introduced the This year they introduced the Flow SI combining comfort, waterproof protection and Slip-in technology. Stay on par in effortless comfort with the Skechers Flow SI – Twist-Fit™ for men and women. This spikeless, waterproof golf slip-on features a sleek synthetic upper and Skechers Hands Free Slip-ins® technology for easy wear. The Twist-Fit™ dial closure lets you customize your fit instantly—just turn right to tighten, left to loosen. Enjoy lasting comfort with the Heel Pillow®, lightweight Eco Flight™ cushioning, and resilient Hyper Burst Pro™ insole. The athletic, streamlined silhouette and spikeless traction move with you for stability and control through every swing. The Skechers Flow SI Twist Fit retails at $130. https://www.skechers.com/men/shop-by-activity/golf/
STITCH GOLF INTRODUCES TECHNOLOGY TO THE BAG STRAP
STITCH Golf, in collaboration with Bushnell Golf, has brought cutting-edge innovation to a product category that has remained largely unchanged. The company has redefined the walking experience on the course through integrated, state-of-the-art technology.
This revolutionary patent pending design is embedded with advanced technology from Bushnell Golf. The strap includes a built-in Bushnell Wingman Speaker, allowing you to stream your favorite playlist and receive automatic yardage updates between shots. It also includes a magnetically attached Bushnell Phantom 3 Slope Handheld GPS, delivering real-time, slope-adjusted yardages with a simple glance.
The strap is crafted from STITCH’s signature Touring Fabric and features ergonomically padded straps. It is no longer just a means of carrying your bag, but a fully integrated performance tool. The strap is designed to configure with any STITCH Golf bag and future adapters will be available making these straps applicable to any bag on the market. Currently available in both a single and double strap.
“This isn’t just a strap – it’s a game changing experience,” said Brad King, CEO of STITCH Golf. “We saw an opportunity to integrate smart tech into the most overlooked part of a golfer’s gear, and we took it to a whole new level. What no-one else has, now everyone is going to want.”
BRIDGESTONE UPGRADES TOUR B GOLF BALL SERIES WITH VS TECHNOLOGY
You might be familiar with the Bridgestone Golf Tour B series of golf balls, which have been bringing smiles to the faces of tour pros and amateur golfers alike for many years now. But you’d best familiarize yourself with the new VS edition of the Tour B balls, introduced at last month’s PGA Show in Orlando.
Central to improvements in the new line was a R&D material discovery leading to the innovation VeloSurge, a core-mantle integration technology that powers the performance gains across the TOUR B lineup. The VeloSurge technology delivers a seamless synergy between the mantle and core. The new material discovery features a denser mantle material pushing the Moment of Inertia (MOI) to bounds never seen in a golf ball for increased ball speed and distance. Testing with TOUR staff members Jason Day and Chris Gotterup, along with amateur players of varying swing speeds, produced average gains of 2.3 mph in ball speed and 8.7 yards in distance.
Said Day, “The new ball is ridiculous. I went to Bridgestone for the best short-game control, and now the new TOUR B X is giving me more ball speed and longer drives. If you want real performance gains, get fit for this new TOUR B – you’ll thank me later.”
After testing more than 240 prototype variations, engineers narrowed the field to four final VS prototypes that delivered key performance gains. These VS prototypes were intentionally named after the box colors of their corresponding TOUR B models—VS Red (TOUR B RX), VS Green (TOUR B RXS), VS Black (TOUR B X), and VS Blue (TOUR B XS). Bridgestone Tour staffers and amateur golfers tested these prototypes, generating the critical performance data that shaped the final 2026 TOUR B family.
ZERO FRICTION CELEBRATES AMERICA WITH VICTORY LINE OF GLOVES, BALLS
With our country celebrating its 250th anniversary this year, Zero Friction got into the act with the introduction of two new additions to its catalog, the Victory Tour golf glove and the Victory Tour™ golf ball. The company also debuted a patriotic line of USA golf gloves, hats, tees, and towels at the PGA Show.
The New Men’s Victory Tour Gloves are made with proprietary lambskin and a sleek design providing a comfortable, durable glove available in Universal Fit (small – XL) and 9 fresh color combinations, all priced at $19.99.
The Victory ™ Tour Golf Balls feature a 3-piece urethane construction, providing maximum distance, spin and feel. The company says that this premium ball, priced at $34.99, increases player confidence and performs for skilled golfers who demand the best.
“The response to our Victory Tour golf glove and Victory Tour™ golf ball was phenomenal,” said Zero Friction’s John Iacono, known industry wide as one of golf’s top innovators. “We had incredible engagement with both longtime industry partners and made many new connections who were excited about what we bring to the market.”
HAL SUTTON STANDS SOLIDLY BEHIND THE MAKEFIELD LINE OF PUTTERS
Hal Sutton, a multiple winner on the PGA Tour and former Ryder Cup captain, has always been known for saying exactly what’s on his mind. And recently the Makefield Putter company has been on his mind.
Sutton was on hand at the PGA Show for Makefield and spoke to a room of media and International Network of Golf members about the Makefield technology, and his days on the PGA Tour.
“I’ve never endorsed a putter before,” Sutton said. “I never wanted to — until now. Makefield is a family-oriented company with good people who make a great product.”
A key ingredient of the Makefield line is the radial cusp feature, lines in the putter face that help get the ball on the ground quicker and reduce the skid affect. Another is the X 3 weight system that goes through the equator of the ball, not under the ball.
The company also features four different hosels with lie angles that go from 66 to 74 degrees. It’s all part of the Makefield fitting system, which allows you to personalize the entire club to your game. You can even have your name engraved onto the putter head.
GREENKEEPERS TEES IT UP WITH TALON Z
GreenKeepers added to its impressive lines of products with the Talon Z. This tee crosses over between GreenKeepers’ 4 Yards More and Survivor Tee lines.
Offering a copolymer construction performance tee with a larger crown than the traditional Survivor Tee for ease of ball placement, but still providing the golfer with all of the benefits of the performance of the low ball-spin and longer distance and durability provided across all of the tee products at competitive pricing.
The Talon Z which is available in both 3 1/4″ and 2 3/4″ lengths. Production shipments will begin in late March, but Talon Z promises to be worth the wait.
CERTIFRESH ADDS TWO PREMIUM CIGARS TO ITS LINEUP
One of golf’s smartest and most practical products just added a little more quality to an already impressive line of cigars.
CertiFresh Cigar®, a leading provider of premium cigars to golf clubs, resorts and casinos around the country, added two new premier cigars to is already impressive line at the PGA Show.
For over 25 years, CertiFresh Cigar® has offered the finest brand-name cigars that are delivered in a perfectly humidified custom package. Boveda’s patented two-way humidity control device is the cornerstone of CertiFresh packaging. Freshness of cigars is guaranteed for one year due to the packaging, so golf courses do not have to maintain a traditional humidor to carry the product.
The two new cigars added to the CertiFresh lineup are Cohiba Blue Toro and the New World Oscuro by AJ Fernandez.
“These two beautifully crafted cigars really round out our outstanding lineup of premium cigars for CertiFresh,” said CertiFresh co-owner Eric Nelson. “We’re excited to add them to our offerings.”
CertiFresh is also adding the Winston Churchill Belicoso by Davidoff to its 4 Pack line-up this year.
“Our 4-Pack product has been a great success since we brought these into our lineup two seasons ago,” said Nelson. “They are designed for the golfers that want a post-round cigar with a cocktail, or a shorter smoke on the course.”
