Applied Golf Management Acquired by Troon

Concordia Golf Club

New Jersey-based Applied Golf Management has been acquired by Troon, the leading golf and club-related leisure and hospitality company in the world.

As part of the acquisition, Troon assumed management of Applied Golf’s portfolio of 13 public and private golf facilities in New York, New Jersey and Florida. Members and guests of Applied Golf-managed facilities will continue to experience “the same outstanding service, course conditions and excellent food and beverage”. Current plans call for Applied Golf to continue to maintain its Millstone Township, New Jersey office and all Applied Golf associates will continue to support and manage facilities in the region.

“Dave Wasenda, for whom I have the utmost respect, and his team have cultivated a superb portfolio of club’s throughout New York, New Jersey and Florida by working hard and developing customized solutions for clients–tenets both companies share,” said Troon President and CEO Tim Schantz. “With the addition of Applied Golf, we significantly expand our footprint and management capabilities across the Northeast.”

Troon’s acquisition of Applied Golf Management brings with it additional support, expertise and resources to benefit current and prospective clients, while growing the company’s portfolio of managed facilities in the Northeast.
“We could not have chosen a better organization than Troon to help carry on what we have built over the past 17 years,” said Applied Golf Founder and President Dave Wasenda. “This acquisition closes a great chapter in our company’s history, while beginning an amazing new one for our clients and associates. With Troon’s resources, expertise and growing portfolio of managed properties; it is an exciting time for all of us to become part of the Troon family. We look forward to continued success and contributing to the company’s strong growth.”
Wasenda said he and other Applied Golf Management staff members have transitioned smoothly into Troon. “This is exciting because the Troon purchase allows us to offer additional superb services to our clients,” he said. “It really is a win-win for everyone. It allows us to continue and grow and preserve our legacy that we have established in the New Jersey and New York markets. We had been approached by other firms but it never seemed like the right fit. Troon had everything we were looking for. They have superior senior management leadership, they are an innovative company, and always put the client first.”
Wasenda is a success story in himself. He began in the golf industry “washing golf carts” at a local club in the late 1980’s and in 2006 started a small local business that grew into a leading regional golf management firm. “Someone said to me that it was quite a story coming from humble beginnings in the industry to how we ended up and I suppose that is so. We’ve always tried to deliver quality service to clients, create a great work environment and grow the business in a smart strategic manner. It’s a great story where hard work, creating and maintaining long lasting relationships and treating team members and clients the right way resulted in larger companies viewing us as a very successful business to aquire.”

Wasenda has retained ownership of his two courses, Knob Hill Golf Club and Concordia Golf Club, both in New Jersey, and said the two properties were not part of the Troon acquisition. “We will continue to own these great properties, manage them within the Troon platform and look forward the same, if not greater success, with the addition of the Troon resources. ”

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 750-plus locations, including 740-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, Caddiemaster, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf and ICON Management.